Digital Strategy // Customer Experience Strategy & Design // Creative Direction
I’ve been building connections between brands and customers for over 20 years. Inspired by data, business challenges and missed opportunities in the customer journey, I lead the strategy and design of compelling narratives across channels. A job that’s about telling a story while orchestrating multiple touch points, taking into account both user and brand needs—and I absolutely love it.
My diverse background can be blamed on the nice mix of industries that crossed my path (e.g. consumer packaged goods, telecom, financial services, non-profits) while working for consultancy companies, ad agencies and corporations.
Deliverables provided by me and my amazing teams include insights reports, content/market audits, strategy decks & UX/UI documentation (maps, flows, prototypes, comps), helping companies like Unilever, Santander, Motorola, Avon, Shutterstock and the NBA increase brand growth,loyalty and revenue.
Based in New York City, I currently work for Globant as a Senior Strategist, Customer Engagement & Experience.