I’m a designer, communicator, and a creative problem-solver. My strongest asset: a sharp eye for responding to business challenges with compelling experiences across channels, driving UX teams to promote customer engagement through expertly designed strategies, journeys, and interfaces.
Backed up by a long, diverse and successful (18 awards) history of digital projects, I’m highly skilled in the end-to-end design process creating products/services that make connections possible. Understanding the user, analyzing data, surfacing gaps in the journey, orchestrating multiple interactions, crafting prototypes and creatively directing deliverables are the moments when you’ll see me performing at my best.
Ultimately, my job is about revealing to companies new opportunities to increase brand value, loyalty, and revenue. Served brands include Unilever, Diageo, Procter & Gamble, Santander, Motorola, Avon, Shutterstock, Citibank, NBA and Rockwell Automation—through global, regional and local initiatives.
And when I’m not bent over sketches, you’ll find me either reading a heart-wrenching novel, planning my next getaway, or being creative in the kitchen. I can bake a mean flan, by the way.