EXPERIENCE STRATEGY & DESIGN
I’ve been building connections between brands and customers for over 20 years. Inspired by missed opportunities in the customer journey, I strategize and design compelling and engaging narratives across channels. A job that’s about telling a story while orchestrating multiple touch points—and I absolutely love it.
I also bring in an added layer of business, CRM and communications strategy skills on top of my user-centered design foundation, which translates into a very goal-oriented mindset guiding my recommendations. The customer may be in the center, but the brand has challenges of their own that require equal attention.
My very diverse background is a reflection of the projects I led in various industries (e.g. consumer packaged goods, telecom, financial services, non-profits) while working for consultancy companies, ad agencies and corporations. Deliverables provided by me and my teams have helped companies like Unilever, Santander, Motorola, Avon, Shutterstock and NBA increase brand growth, loyalty and revenue.
Based in New York City, I currently work for Globant as a Senior Strategist, Customer Engagement & Experience.