I’m a respected Customer Experience Strategist with a solid track record of over 20 years building the bridge between business goals and creative execution—owning and leading all matters under Digital Strategy and Customer Experience.
I’M KNOWN FOR…
- Being an insight provider
- Being a creative & analytical problem-solver
- Adding value with an omni-channel mindset
- Having excellent communications skills
- Being flexible, adaptive & mature
Associate Creative Director, UX/UI Strategy & Design
@ AVON PRODUCTS, INC., Apr ’14 – Today (USA)
Responsible for leading UX & UI strategy to transform AVON consumers’ and representatives’ experiences across all digital touch points (communications & transactional), improving traffic, conversion and loyalty. Tatiana’s deliverables include rationales, highfidelity interactive prototypes (wireframes) and flows, while planning and designing web & mobile solutions for both US and global markets.
Founder / Strategy & UX Director
@ KLUE INTERACTIVE, May ‘07 – Mar’14 (USA & Brazil)
Clients: LLS (USA), Telefónica, Endeavor, Itaú, Santander, Ayrton Senna Institute
Klue provides solutions for the Brazilian market in Interactive Strategy and UX, successfully delivering user testing services, strategic rationales, high & low-fidelity prototypes, maps and specifications (to name a few) for projects where UX plays a major role.
Interactive Account Director for Motorola LATAM
@ DRAFTFCB, May ‘06 – Feb ’07 (Brazil)
Client: Motorola Mobile Devices Latin America
As the head of the Motorola account I led a team of 10-15 professionals in roles ranging from creatives to producers, developing online campaigns, websites and hotsites. My team was also responsible for managing the roll out of content for Hellomoto (Motorola’s customer portal) to six different countries. During my tenure there was a significant, positive shift in client satisfaction.
Planning Director — Digital
@ JWT, Oct ‘01 – Feb ’06 (Brazil)
Clients: Ford Motors, Unilever, Diageo, AstraZeneca, TIM, Cadbury Adams
Working for pitches, I was instrumental in helping the agency land numerous marquee clients by delivering interactive insights to proposals. For clients, I led both Strategy and UX deliveries and supported creative and media teams along the projects, improving JWT’s perception of a full-service agency.
Creative & UX Coordinator
@ AGENCIACLICK/ISOBAR, Dec ‘99 – Jul ’01 (Brazil)
Clients: Procter & Gamble, Whirlpool, Banco do Brasil, Nestlé, Telefónica
As a Creative Coordinator I managed a team dedicated to building interfaces for Portals. As a UX Coordinator, I established the agency’s new UX department and its framework, methodologies and templates. Both performances were critical in helping AgenciaClick, in the early 00’s, become the best internet agency in Brazil.
Founder / Creative Director
@ LIVINGPIX, Sep ‘96 – Nov ’99 (Brazil)
Clients: Ford, Honda, Ponto Frio (e-Commerce), Northeast Bank, Boavista Bank
After witnessing the birth of the WWW from an academic research institute (’94-’96) and being recognized as one of the very first awarded Brazilian web designers, I started my own web design agency — feeding the Brazilian growing market with Interactive Strategy, Art and Interface services.
Branding (Continuing Education)
Marketing (Continuing Education)
Design: Graphic + Product (Bachelor)
English, Portuguese and German
18 Brazilian and international awards include:
1 Gold Pencil at One Show Interactive ‘01 (USA);
1 Shortlist at Cannes (France) ’00;
1 Finalist at London International Awards (UK) ’00.
ACTIVITIES & HOBBIES
Green Card holder